EMC Takes a Quantum Leap in Flash Storage and Declares 2016 “The Year of All-Flash”

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In 2008, EMC was the first vendor to offer Solid State Drives (SSDs) in enterprise storage arrays, and since then has continued to innovate and evolve its storage portfolio to deliver products that address customer needs for performance, reliability and rich data services at competitive price points. Both the technology and market evolution of SSDs has reached a point of making all-flash arrays universally accepted for general-purpose enterprise data storage. Coupled with nearly 40% share in all-flash storage market and the market share leader in enterprise storage solutions that include both all-flash and hybrid flash storage arrays, EMC is expanding its portfolio to help customers modernize the data center.

Today, marks a major milestone in EMCs enterprise storage strategy with its announcement of two major new installments to the industry’s broadest portfolio of all-flash storage solution that address mixed, consolidated and the world’s most performance-intensive enterprise workloads offering total cost of ownership (TCO) less than traditional disk arrays. Today’s announcement of the EMC® DSSD™ D5™ Rack-Scale Flash solution and flagship VMAX® All Flash enterprise data services platform underscores the undeniable surge of flash as heir apparent to the storage media throne.

 Together with its market-leading XtremIO all-flash array, these key expansions to EMC’s flash portfolio are designed to address virtually any enterprise data center use case, enabling the modern, all-flash data center. EMC’s all-flash portfolio offers solutions that will help enable customers to accelerate access to data.

In the Middle East, we are seeing the popularity of external flash storage. The EMEA market was valued at USD 2.9 Billion in 2014 and has been expected to grow 32% year-on-year, according to the IDC. This growth can be attributed to the decrease in the cost of flash solutions and an increased need in high performance storage.

EMC Unveils DSSD D5: A Quantum Leap in Flash

EMC DSSD D5 Infographic

Organizations require shared enterprise-ready flash storage with the highest levels of performance, throughput and almost nonexistent latency. DSSD D5 reaches new performance heights, with real-world results that speed applications such as genetic sequencing calculations, fraud detection, credit card authorization, and advanced analytics by as much as 10X. DSSD D5 moves beyond storage into the realm of enabling next-generation applications that require extreme performance and scalability. DSSD D5 reduces data center footprint and costs with ultra-dense, shared flash.

EMC’s Converged Platforms Division (VCE®), will be incorporating DSSD D5 into its VCE converged infrastructure portfolio in the future.

EMC DSSD D5 is generally available in March 2016. For more information, please visit: www.emc.com/en-us/storage/flash/dssd/dssd-d5/resources.htm


EMC launches VMAX All Flash for the Modern Data Center

VMAXMore than just improving raw performance, VMAX All Flash arrays build on the legendary reliability and flexibility of the VMAX platform, while offering total cost of ownership (TCO) less than traditional enterprise disk arrays. Recognized by customers as the most-trusted storage array in the industry, EMC is extending the world-class VMAX data services to VMAX All Flash, complete with a dramatically simplified management experience. Its appliance-based packaging now includes both hardware and software and its maintenance pricing is flat for the life of the array.

VMAX All Flash is designed to support the most mission-critical systems and applications with world-class business continuity and disaster recovery capabilities. Customers can simplify their business continuity plans by consolidating workloads onto a single VMAX All Flash to protect vital information and run native data services.

EMC’s flagship VMAX array has been re-engineered to offer two new all-flash models: the EMC® VMAX 450 and EMC VMAX 850. Both models are specifically designed to take full advantage of the superior performance, density and economies of scale offered by cutting-edge flash storage media. In addition, EMC will add improvements later in the year to compress data in real time, which will result in significant capacity efficiencies.

 EMC ProtectPoint™ data protection software can be added to any configuration of VMAX All Flash to perform direct backup between VMAX and Data Domain® protection storage, without the need for traditional backup infrastructure, avoiding the data protection bottleneck that can prevent flash storage platforms from reaching their potential.

VMAX All Flash is easy to plan, deploy and manage, thanks to its simple packaging and the Xpect More Program, EMC’s lifetime flat-price maintenance model, which enables customers to plan their future procurement model in a much more predictable and efficient manner. The lifetime maintenance price protection offered for VMAX All Flash contributes to an improved TCO throughout the service lifecycle of the system.

Modern Pricing and Packaging for the Modern Data Center

Building on overwhelmingly positive customer feedback for the simplified pricing and packaging of its XtremIO all-flash arrays, EMC is extending its Xpect More Program to offer customers easier planning, deployment and management for the new VMAX All Flash array. The Xpect More Program is a lifetime flat-price maintenance model, which empowers customers to plan future procurement in a more predictable and efficient manner. The lifetime maintenance price protection offered for VMAX All Flash is designed to contribute to an improved Total Cost of Ownership (TCO) by locking in pricing of premier support services for the full service life of the product.



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