Channel Middle EastChannel Middle East dives with Mohammed Amin, SVP of Turkey, Eastern Europe, Africa and Middle East into the future of IT and the destiny of the channel partners.

Mohammed highlights the next phase of technology evolution which is about business applications and that IT is entering an apps-driven phase. He believes EMC is unstoppable as it has been innovating, as well as investing in future technology today and is able to read what’s coming ahead.

He shares the Pundits’ views on the challenge facing solutions providers in the Middle East, which is the ability to invest in the big data opportunity even as they make the cloud computing shift. As a partner-driven company, EMC is aware that to have any meaningful impact on Big Data in the market, it needs to have a well-trained and equipped partner base. That’s why EMC is investing money, resources and education in its channel partners. Mohammed believes that in the next three years in the Middle East, 50% of the partner community is going to disappear from the market if they don’t embrace change.

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