The Power of One

Fady Richmany, Senior Director and General Manager UAE, Dell EMC

Home to tech pioneers, business leaders, and IT visionaries, GITEX unites us all through the combined goal of driving (and achieving) digital transformation. To say that this is one of the highlights in my annual calendar, would be an understatement – GITEX always promises excitement, and of course, delivers the chance to experience the full suite of Dell EMC products and solutions for digital transformation.

In fact, GITEX 2017 was the first time that we have exhibited all seven of Dell Technologies family of businesses together in the region, including Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream, and VMware. And the expectations were high. Thankfully we deployed our reputation as the industry leader and used the show as an opportunity to launch IQT, our Internet of Things (IoT) strategy and introduce our new all-flash storage system to help customers modernize and transform IT.

IoT + Huge Intelligence = IQT

The Internet of Things is fundamentally changing how we live and how businesses operate, and it’s also an opportunity for organizations to digitally transform their business. But many customers have expressed their growing need for one company to pull together a single IoT solution to help them navigate the complex and fragmented IoT landscape. So, we launched IQT, the intelligent solution for the Internet of Things.

IQT is a vision, a strategy, and a division based on Dell’s leading technology and services, and our carefully curated partner ecosystem. This brand-new concept will enable machine learning to enrich innovative and practical solutions that will help our customers realize their value today and prepare them for the future, tomorrow. By deploying the broadest IoT infrastructure solutions and partner program in the world, I believe that we are on the verge of something truly profound and innovative in the Middle East.

DAFZA to become the first Cloud-based Free Zone in the World.

One such example of unprecedented development and success in the GCC is DAFZA – after our joint announcement at GITEX, we are proud to stand alongside them as a trusted partner and play a role in their digital transformation journey and success.

DAFZA is a leading example of how Cloud Computing can be leveraged in a digital transformation strategy by deploying Dell EMC’s Enterprise Hybrid Cloud. But digital transformation also means that organizations need to streamline all aspects of IT by seamlessly integrating compute, network, storage, and virtualization technologies into one system to drive performance, boost efficiency, and increase cost savings.

Simplifying back to one.

So while GITEX, and Dell for that matter, may seem to be packed with information, products, and services, Dell Technologies is committed to simplifying IT and enabling business sustainability. We are equipped with the best in class technologies, and use industry-leading converged infrastructure, servers, storage and data protection technologies to become your partner in digital transformation. We cannot wait to show you how you can use these new technologies to improve your business performance and gain a competitive advantage.

After all, we are ready to prove to you that we are the number one in everything, all in one place.

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