Developing Markets to Drive Majority of Digital Universe Expansion by 2020

The Digital Universe is expanding at a higher rate than previously thought, and is driving innovation across all markets. The Internet of Things and the galloping pace of emerging markets are the two factors that are driving the expansion of the digital universe. Studying consumer influence becomes a key component of understanding how the digital universe functions. Read more

Who are the key players currently shaping the digital universe?

Traditionally, 60% of the data in the digital universe comes from technology-mature markets like Germany, Japan and the US, but the current world order shows accelerated growth in emerging markets, which accounted for less than 20% growth. However, EMC predicts that by 2020 the BRIC countries (Brazil, Russia, India, and China) and Mexico will produce the majority data. The digital universe will show a 62% contribution from emerging markets by 2020, where China alone will generate 21% of the bit stream in the digital universe. The Middle East and North Africa are also salient contributors to data growth thanks to high penetration. Read more

So how big is this digital universe?

The 7th EMC Digital Universe Study along with IDC presents a digital universe growing tenfold between 2013 and 2020. Where is this acceleration in growth coming from? The Internet of Things plays a pivotal role in this scenario, growing the digital universe from a mere 4.4 trillion gigabytes of data to 44 trillion gigabytes. To put it in to perspective, today, if a data byte were a gallon of water, in only 10 seconds there would be enough data to fill an average house. In 2020, it will only take 2 seconds. Read more


What are the key challenges in terms of developmental growth?         

Current data statistics for the Middle East reveal a mobile penetration of 36% through tablet connections. This is half of the total mobile penetration which stands at 61%. Saudi Arabia is on top of the ranking table for internet users in the region with 8.5 million users or 60% of the country’s population. Read more

The proliferation of big data from regions like the MENA with growing populations, presents some challenges in storage and protection. The EMC-IDC study shows that nearly 200 billion devices are capable of being connected to the Internet. 14 billion devices, are already communicating through the Internet, which means they represent 2% of global data. By 2020, it is expected that the number of devices communicating through the Internet will reach 32 billion.  With data far outpacing storage, current storage capacity holds just 33% of the digital universe. By 2020 it will be able to store less than 15%. Only about 22% of the information generated was considered useful, out of which only 5% was actually analysed in 2013.


How is the region preparing for this growth?

Moving towards the cloud is the obvious answer. In 2013, data clouding was less than 20% but by 2020, this will double to 40%. EMC has been sentient in recognising the changing digital landscape, moving from storage hardware to storage management and useful data analysis. This sentience includes energy-efficient cloud solutions on a mass scale that reduce overall energy consumption. As sensors become connected to the Internet, the data that they generate will be optimised to fashion improvements in business and social lives, leading to their transformation into smarter entities. Since two-thirds of the digital universe comes from consumer influence but ultimately finds responsibility in management by an enterprise, EMC’s ‘value from chaos’ solutions will put the future of all businesses on an agile track.

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