Channelling Change – Channel Trends that will Dominate 2015.

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Havier Haddad, Channel and Alliances Director for Turkey, Eastern Europe, Africa & Middle East, EMC

Reseller Middle East sat down with Havier Haddad, EMC’s Channel and Alliances Director for Turkey, Eastern Europe, Africa & Middle East as he took them through the channel trends that will dominate 2015.

Havier points out that there is a drastic change over the years in the way both organisations and the business environment operate. Once upon a time CIOs were tasked only with delivering IT systems, whereas now they are expected to execute digital strategies that enable business to grow. CEOs, meanwhile, are putting themselves in changing projects to ensure new technology meets three key business objectives: differentiation, agility and growth.

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